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Stride for Social Justice
Project Type
Market Research
Date
November 2023
The Brief:
Identify a gap/problem within the Fashion Communication and Promotion landscape.
The Approach:
I conducted trend and consumer research, including focus groups and interviews with industry experts and my target audience. I discovered an opportunity among footwear brands to advocate for social issues like self-expression, inclusivity, and mental health. I recognised the symbolic power of footwear as cultural benchmarks for self-identity.
Proposal: Utilise footwear as a platform to advocate for societal issues beyond fashion, leveraging its symbolism and cultural significance to drive positive change.
Skills:
Market research
Primary research
Problem Solving
Analytical
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