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Lets Converse
Date
March 2023
Project type
Campaign Development
- The Brief:
A campaign collaboration between Converse and Olly Alexander aiming to address the escalating issue of mental health among young adults.
Inspired by discovering the issue of increasing challenges within this demographic and a gap of initiatives that advocate it.
Approach:
A multi-faceted strategy that combined elements of market research, campaign planning, and advocacy. Conducted thorough research to understand the mental health landscape among young adults, identifying key challenges and areas for intervention. Drawing inspiration from fashion trends and social advocacy movements, I developed a campaign concept that leveraged footwear as a symbol of empowerment and self-expression. Through creative storytelling and strategic messaging, aiming to engage the target audience and spark meaningful conversations around mental health.
Skills:
PR
Adobe InDesign and Photoshop
Copywriting
Graphic deign
New campaign vision
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