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Looking Through Time
Project Type
Fashion film
Date
November 2022
- The Brief:
An NTU Live Brief connecting All We Are jewellery brand to younger consumers through fashion film.
Approach:
We portrayed jewellery as vessels of memories, reminiscent of a personal dairy, holding cherished memories from the past. We opted for cinematic storytelling, leveraging visuals and narrative to convey the essence of our concept. Our film revolved around a woman adorning herself with jewellery, only to find herself transported back in time when she peered through her door peephole at the sound of a visitor. This immersive experience aimed to evoke emotions and nostalgia, fostering a personal connection between viewers and the brand.
Skills Developed:
Throughout this project, I had the opportunity to enhance my teamwork skills by collaborating effectively with my team members. Additionally, I expanded my proficiency in film editing, skilfully piecing together the clips to create a captivating narrative.
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