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Shuffle IPA
Project Type
Graphic Design
Date
April 2023
- The Brief:
An NTU Live Brief with Nottingham-based brewery Castle Rock and local events company Wigflex to develop a beer collection and packaging that resonates with young adults. Inspired by the essence of movement and excitement, reflecting the carefree spirit of summer.
Approach:
Drawing inspiration from the dynamic atmosphere of Wigflex dance raves to design Shuffle IPA, infusing it with zesty, fruity flavours to evoke feelings of joy and celebration. Our message behind the design and message aimed to challenge stereotypes by presenting beer as an inclusive and enjoyable beverage for all, with a particular emphasis on attracting female consumers. The decision to use cans not only added to the overall aesthetic but also ensured safety during rave events.
Skills:
Graphic design
PR
Attention
Strategic communication
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