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The Child Consumer
Project Type
Trend Forecasting
Date
November 2022
The Brief:
A 2024 trend prediction report titled 'The Rise of the Child Consumer'. This report aimed to explore the increasing influence of technology and platforms like TikTok on children's consumer behaviour.
Approach:
We adopted a comprehensive approach to delve into the subject matter deeply. Through rigorous research and analysis, we unearthed key insights and trends. One of the most significant findings was the emergence of the 'Rise of the Child Consumer'. This trend highlighted a notable shift where children are becoming more active consumers, influenced by other child influencers and their interactions on platforms like TikTok. By thoroughly examining these trends, we aimed to provide valuable perspectives on the evolving landscape of child consumerism.
Skills:
Collaboration
Forming consumer insights
Critical thinking
Adobe InDesign
Research and analysis
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